On the Radio

My oldest brother recently moved to Washington D.C. and I inherited what was left of his car. Not that I really care, mainly since I got the car for free, but this thing is an absolute sh*t pile. If it actually does start it shakes so violently it's basically doing the automobile equivalence of a full body sneeze. Pretty much all the tread on the tires has worn off and neither of the driver side windows roll up (or down for that matter). This doesn't really bother me, since I've been driving old p.o.s. cars for the better part of my driving existence. The thing about this particular car that absolutely kills me is that my only audio option is to listen to the radio.

Now I don't mean to sound snobbish, but just about everything that's played on regular radio is absolutely terrible. Most of the time I just listen to talk radio on the AM stations, not that that's much better. What's really killer though is the commercials that are played on the radio. Obviously people's budget is gonna be the lowest for radio advertisement, yet the quality of these ads is still breathtakingly bad. There's one ad in particular that gets a reaction from me no matter how many times I hear it. The commercial is for a windshield replacement business called Safelight. Here's a brief paraphrasing of their ad:

(Man talking): "When something seems to good to be true, it probably is. Take my customer the other day who was at a carwash when this pushy guy came out of nowhere and told her she had to get her windshield replaced. He was really aggressive and even stooped to offering her free stuff to get her business.

Well that just didn't feel right to her. Chances are this guy wanted to make a quick buck and get out of town."

The ad then goes on to talk about how Safelight is the best and you should always get your windshield replaced by them or THE CONSEQUENCES COULD BE DIRE!!! Now the reason this commercial bugs me is not because it’s poorly done and highly unethical. It bugs me because of how improbable it is. The “Chances are this guy wanted to make a quick buck and get out of town” line wrecks me every time. Even though I’m driving alone every time I hear that line I look around puzzled and sometimes say “What?” aloud. I mean really? Make a quick buck and get out of town? What is this guy The Music Man of windshield repairs? Honestly, aren’t the days of rolling into town, sexing up librarians and bolting with a bag of cash long gone? And were those days ever even around for the windshield replacement industry?

I’m really not sure what the answers to any of these questions are. But what I really want to know is who is this commercial swaying? Are there really people out there listening to the radio in the middle of the afternoon with a broken windshield who’ve gotten burned by windshield replacement con men in the past who are just jumping for joy when they hear this ad, thinking “finally someone has realized my plight. I’m going to Safelight for all my windshield replacement needs from now on. I won’t be fooled again.” I mean this ad can’t possibly be effective right?

These, and several other questions like them*, are the ones I want answered.

Until We Meet Again
* Such as “What’s the success rate of ‘Missed Connections’ postings on Craigslist?”